Throwing Out Tonight’s First Pitch…
In a sport that clings to its traditions — from managers wearing uniforms to the playing of “Take Me Out to the Ball Game” during the seventh-inning stretch — one time-honored feature at the ballpark has taken an absurd turn, at least for the game’s purists: the ceremonial first pitch. For decades, the honor was extended only a few times a season to a rarefied group that included presidents, mayors and military veterans. These days, it is regarded as a marketing opportunity, a sweetener in sponsorship deals between baseball teams and groups that want a piece of the spotlight. The rite, now carried out nightly, is handed to actors and reality television stars, sponsors’ representatives and contest winners, and people dressed as animals as well as actual animals.
— The New York Times, 5/29/13
Throwing out the ceremonial first pitch tonight are twelve special guests, and one fan who won a lottery drawing conducted by our friends at Bank of America. The first honoree is from TV’s World’s Deadliest Animals on the National Geographic Channel. Please, if you are seated in the first six rows, be prepared to run from the wild tiger currently entering the stadium, getting ready to throw the ball to the catcher your home team has deemed most expendable.
Our second honoree is from our friends at Merck Pharmaceuticals, our sponsor for tonight’s Mood Elevator Giveaway, where the first 15,000 fans received a pill to help them forget about the 65% likelihood we would lose tonight’s game, just like we’ve lost 65% of the ones that preceded it. Of course, we still have 4,000 pills left over, since we can’t seem to fill even a quarter of our seats over here. So please put your hands together for Merck’s Director of Experimental Drug Development.