New All-Star Logo: Whatever

MLB released the 2011 Chase Field All-Star Game logo yesterday.

I find the color scheme interesting, but aside from that, this logo is flat out boring. It’s a desert… with a mountain… and a sky. The lettering is done in, naturally, the font of the Arizona Diamondbacks. It’s not a terrible logo or anything, and it doesn’t affront the eyes by any measure. There’s not really an easily identifiable problem with the logo. It’s just… there.

The drabness and overall corporate feel of the logo are represented perfectly in Diamondbacks CEO Derrick Hall’s take on it.

“It incorporates a little bit of the mountains, it’s got our font, a Diamondback feel about it,” Hall said. “I’m very pleased with the way the logo turned out. It looks good on merchandise, it looks good on baseballs, it looks good on caps.”

I guess it’s hard to say what else we really should be looking for in a logo, particularly one like this which is essentially only used to market this three day event. As I look at the list of past All-Star Game logos, however, I can’t help but feel like this is one of the least inspired of them all. Almost all of them have some sort of baseball related or city related icon that makes it feel like the logo is part of something besides a marketing campaign. This one, though, just feels like it’s there to move some hats and get this whole thing over with.

To which I say: Whatever.