Audio: Mike Shannon vs. On-Air Promotional Spot

As made more or less clear by the present author’s recent conversation with him, Voice of the Cardinals Mike Shannon is both (a) a man among men among still more men and (b) not likely to concern himself unduly with those matters which fall outside of Mike Shannon’s purview.

Such a matter appears to be a promotion currently being conducted by Mobil — which promotion invites listeners to advocate (via text message) on behalf of an already extant Mobile jingle, that it might become the walk-up music for a Cardinals player this season.

The motivations for the consumer to participate in said promotion aren’t immediately clear — neither in a general sense (to a person with reason, for example) nor, specifically, to Mike Shannon himself, who remains adamantly perplexed by it (i.e. the promotion) even while explaining it to listeners of Cardinals radio.

To wit:

Mike Shannon Mobil

Audio from KMOX broadcast of Cardinals-Cubs game from Wednesday.