The Tao of Jason Giambi

Courtesy of Carson, this Tweet:

If you watch the linked commercial– and you should!– you will hear advertising creatives crying Giambi offering Yoda-like advice to Rockies players I’m not sure I can correctly name. Advice like, “Powerful Become You Are” to some guy in the weight room. (The commercial cuts out just before Giambi injects him with Pine Tar.) Enjoy.

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Jeremy Blachman is the author of Anonymous Lawyer, a satirical novel that should make people who didn't go to law school feel good about their life choices. Read more at McSweeney's or elsewhere. He likes e-mail.

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Many of those guys were season ticket holders. The Rockies ‘Year of the Fan’ promotion featured something like 30 season ticket holders in their commercials.