The Robust, Successful Ballplayer Chooses Camel

I break no news when I tell you that the sign of a successful and vigorous gentleman is a carefully cultivated smoking habit. The modern gentleman does four things daily and with tidal regularity: ties a flawless double-windsor on the first attempt, makes love to ladies, conducts business, and smokes delicious cigarettes.

Given these incontrovertible facts, it should come as no surprise that the mellow, rejuvenating taste of Camel was central to Joe DiMaggio’s lionized hitting streak. Indisputable photographic evidence:

If the reader of these panels is left with the impression that Mr. DiMaggio’s choice in cigarettes had much to with his fame and material uplift, then that’s because Mr. DiMaggio’s choice in cigarettes damn well had much to do with his fame and material uplift.

It strikes me — as it surely will all sensible, right-wise folk — that, so long as we’re in the business of making schoolchildren memorize and recite things like the Pledge of Allegiance and various series of Arabic numerals, the Sons and Daughters of America can surely spare the time and brain space to commit to memory these sacred utterances:

My cigarette is the milder brand with less nicotine in the smoke — Camel. I’ve smoked them for eight years. They always taste great.

Remember, Sons and Daughters of America: You don’t have to smoke Camel, but you do have to smoke. That is, if you want nice things.