Sponsor Catch-Phrase Showdown: Mike Shannon vs. That Scott’s Guy

There are two ways to deliver a sponsor catch-phrase. There is the way the ad-agency toadies believe to be the most effective based on focus groups and free associations scrawled on a dry-erase board, and then there is the way that Cardinals Radio Man Mike Shannon knows to be the best because he knows a thing or two about a thing or two. And the Mike Shannon way is to pitch the product like you’re talking up some hubba-hubba dame in the buffet car.

Take Scott’s Turf-Builder, for instance. Here’s the actor they hired to deliver the words upon which the the lives of their children and shareholders depend …

And now here’s Mike Damn Shannon, who, as you can imagine, was through with it before you or anyone else not named Artie Shaw knew what to do with it …

Allow me to answer for you: You prefer Mike Shannon’s golden throat and pitches to whatever that Gaelic beast was trying to perpetrate.