BlogsWithBalls 4.0 and the Future of Blogging

Deion Sanders, trying to bring fashion to bloggers at the Van Heusen Institute of Style #BWB4 Kickoff Party also presented by Captain Morgan & Guinness Black Lager.
What is a blog? What is a blogger?
At BlogsWithBalls 4.0, hosted this past weekend by Bloomberg Sports in their fabulous digs, those questions seemed prevalent. Though never specifically addressed, the struggle to define the blog and its writer simmered below the surface. Questions of access, funding, and innovation were all debated openly in the mostly excellent panels and yet it often felt like an element was missing.








