A Real Rally Cap

Now that hat could start a rally.

You’re seeing that correctly – the Altoona Curve have developed a reversible cap that actually looks like something when worn inside out in “rally cap” fashion. This is a brilliant marketing decision by the curve and something that perfectly fits into the rather zany world of minor league baseball (seriously, there’s a team called the Diamond Jaxx).

However, I think there’s something deeper here. No doubt, any time the Curve are down in the 9th inning, they’ll surely bust out the rally side of their caps. Now, what if this rally cap actually produces rallies? This is clearly a situation to be watched as the minor league season continues, and if it works – if the Curve are extraordinarily successful in late-game clutch situations – we may see the rise of the Rally Cap as the new market inefficiency.

(Tip of the hat to Duk at Big League Stew, who plays the part of the Fashion Ump. Dare I say he may be the Joe West of Fashion Umpires? Yes, I dare!)